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The original item was published from 5/3/2013 12:11:41 PM to 5/11/2016 4:20:06 PM.

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Economic Development News

Posted on: May 3, 2013

[ARCHIVED] Beachwood Becoming a Destination: Sun News Editorial

It may be hard for some people to envision Beachwood as a destination spot. Fortunately, the Beachwood Convention and Visitors Bureau sees things differently.

The bureau is investing a lot of time and energy in making the city a destination area for business and recreational travelers, and those efforts are already starting to pay off. The Ohio Travel Planning Guide has added the city to its Northeast Ohio map, which may not sound like much, but it means people who are looking to plan a vacation in Ohio will now be exposed to all that Beachwood has to offer.

And Beachwood has plenty to offer, most notably the Maltz Museum of Jewish Heritage on Richmond Road, a beautiful structure dedicated to telling the history of Cleveland’s Jewish community. It also has plenty of shopping options with the Beachwood Place, La Place and Pavilion shopping areas all within its borders; a number of restaurants appealing to a wide variety of tastes; and several national hotel chains. It is also situated near plenty of other regional attractions and is not far from downtown Cleveland and all it has to offer.

There are six hotels right now in Beachwood, with two more opening by the end of the year — an Aloft Hotel on Richmond Road and an Indigo Hotel being built within the Clarion Hotel on Chagrin Boulevard. The remaining hotels are all investing millions of dollars into their Beachwood properties, banking on the city’s prime location and efforts to market itself as a tourist destination in and of itself.

The convention and visitors bureau is not stopping there. It is working on planning a major event, “Beachwood Week,” that will highlight all the city has to offer. Planned for a week in September, “Beachwood Week” will promote all of its sit-down restaurants, shopping areas and institutions such as the Maltz Museum. Bureau officials are going to promote this event within a 200-mile radius of the city, meaning people in Pittsburgh, Detroit and other cities both in and outside of Ohio will become aware of all Beachwood has to offer.

The hope is people who want to visit Cleveland’s attractions will see what is available in Beachwood and add the city to their vacation itineraries. Perhaps these people will opt to stay in one of Beachwood’s hotels rather than staying downtown or in a different suburb and dine at one of the eateries in and around Beachwood while in town. Those people will help add to the city’s tax coffers, making the city even more desirable for all who live and work in it now.

The Beachwood Convention and Visitors Bureau may be in its infancy, having only been created last year, but it is thinking big and is being very ambitious in what it wants to achieve. Some may think the bureau is unnecessary and has set its sights too high. We believe a real vision is necessary to move a city or entity forward and those that do not dare to dream as the bureau is dreaming will never have a chance to move themselves forward. Beyond dreaming, though, there needs to be a plan of action in place to implement those dreams to the fullest extent possible, and the visitors bureau has that well in hand as well.

We applaud the bureau for its forward thinking and we are very hopeful its efforts at marketing the city can have a dramatic effect in luring people to the city and its many offerings. To paraphrase the bureau’s catchphrase, we hope experience will bring those people back as well.

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